DOUGLASMarketing Solutions
GrowthActivationsPipelineSF sources

Internal growth · marketing · management · sales

MQL and SQL from every activation

Marketing fires five channels. Salesforce records every created lead as website, events or social. This workspace shows which initiatives become MQLs — and which MQLs sales accepts as SQLs.

Activation capability

What marketing can fire this quarter — to create Salesforce leads, then MQLs and SQLs.

Built for the B2B marketing team, management and Head of Sales. Channels are the engine; Salesforce lead source (website, events, social) is the hand-off we actually trust.

Live journeys
28

email + automation

Push · 30d
412k

known contacts

ABM accounts
186

LinkedIn paid

Webinars QTD
6

live + on-demand

Events QTD
4

flagship + dinners

Open SQLs
42

with Head of Sales

MQLs

2.1k

marketing qualified

SQLs

768

accepted by sales

SQL accept

36.6%

MQL → SQL

Cost / MQL

€163

activation spend

Cost / SQL

€445

activation spend

Open pipeline

€3.9M

SQL and beyond

SF leads 6.6k·MQL rate 31.9%·spend €342k·closed-won €1.5M

Activation to SQL

Channels create reach and engagement. Salesforce records the lead with source website, events or social. Marketing qualifies to MQL; Head of Sales accepts to SQL.

01 · Activation

What marketing fires

Email + automation, push, LinkedIn paid, webinars, offline events.

  1. Reach

    1.3M

    Delivered mail, push, impressions, invites

  2. Engagement

    141k

    11.1% of previous

Engagement rate 11.1%

02 · Salesforce

How demand is qualified

Created leads carry a source. Then MQL, then SQL.

  1. SF leads

    6.6k

    Created in Salesforce — website, events or social

  2. MQL

    2.1k

    31.9% of previous

  3. SQL

    768

    36.6% of previous

MQL rate 31.9% · SQL accept 36.6%

Activation engines

Which programmes create MQLs and SQLs — not just reach. Tap a channel to filter the workspace.

Weekly MQL / SQL

The north star for marketing and management — what gets handed to sales, week by week.

MQLs SQLs

Salesforce lead source

Created leads tagged website, events or social — and how many become SQLs.

  • Website331 SQLs · 43%

    2.7k leads · MQL 33.2% · accept 36.4%

  • Events161 SQLs · 21%

    1.0k leads · MQL 38.7% · accept 41.0%

  • Social273 SQLs · 36%

    2.8k leads · MQL 28.4% · accept 34.1%

Head of Sales

Handoff queue

Account-level view of what marketing has qualified. Salesforce source sits on every house.

MQLs waiting

4

ready for sales accept

Rare Beauty · Rhode · Weleda

SQLs in play

4

accepted, no opportunity yet

Chanel Beauty · L'Occitane · The Ordinary

Opportunities

3

€516k

CeraVe · Clarins · NARS

SQL accept

36.6%

MQL → SQL

  • Rare BeautyEvents
  • RhodeSocial
  • WeledaWebsite
  • Paula's ChoiceWebsite

Live activations

ActivationChannelSF sourceStatusLeadsMQLSQL€ / MQLPipeline

Q3 partner newsletter · first-party brief

Beauty brand marketers · DACH/NL

EmailWebsitelive98034035%12838%€124€340k

Cookieless world whitepaper drip

Performance + CRM leads at prestige houses

EmailWebsitelive61021435%8640%€84€155k

Lancôme Génifique replenishment nurture

Existing L'Oréal Luxe brand teams

EmailWebsitecompleted864249%2252%€286€420k

Q3 briefing reminders · known contacts

Logged-in partner portal + app

PushWebsitelive42012830%4434%€48€48k

Webinar day-of push + no-show recap

Registered webinar guests

PushEventslive1647244%2839%€39€86k

ABM · prestige houses DE/AT/CH

CMOs, media, CRM · ELC / L'Oréal / LVMH

LinkedInSociallive1.5k41028%14836%€156€265k